Module 3

Communication & Narrative

Stories serve as glue to unify communities and share experiences. Stories are much more effective in making your project memorable rather than statistics or institutional reports.

However, stories and narratives are not always effective if you are not talking to those that are interested in listening to you. One of the biggest mistakes organizations often make is talking to themselves or trying to appeal and speak to everyone.

After all, how can you begin creating content before you know who you are speaking to? Through the communication canvas you will also sharpen and simplify the message. In an ocean of voices and information, you need to get your communication right and relevant.

Communication canvas

Objective

The objective of this canvas is to recognise the importance of developing a narrative of the BePart project, tailoring our messages and tone to our audience. This exercise is important not only for dissemination and communication, but also for the exploitation phase.

The audience

We will start the exercise by reflecting on:

• who the “key audience” is; 
• what goal we identify in communicating to them and how to structure the key messages for each; 
• what are we expecting the audience to do, that is the call to action.

The communications

Then, we will work on the narrative of the BePart project:

• Newspaper / Magazine Cover: if you were to summarise what you want to say in a Magazine cover, what would this say? 
• Social media platform: if they were to use social media to speak to their audience, what would this social media platform be? What would you say?
• Hashtag: if they were to select a few Hashtags, what would they be?

Link to canvas

Group 1: https://docs.google.com/presentation/d/1eImc0DF4QVu8n4nNdqzOCyToRbGHQBiYCgXO73IjhOQ/edit?usp=sharing

Group 2: https://docs.google.com/presentation/d/1Cu9e79LZd7uesxT0ujnshlagijFWnhVU9kOXHREwa8E/edit?usp=sharing

Group 3: https://docs.google.com/presentation/d/1tTFVcQ1GYYcz5nhUffu4JBKtnWmejQ7UxfpYY0uhkKU/edit?usp=sharing